Meet Our GMs

Ask Applications has two divisions: direct marketing to consumers (B2C) led by Will Treves and business partnerships (B2B) led by Tae Kim. With open doors and open minds, our fearless leaders bring an incredible wealth of knowledge and expertise to the business.

Will Treves — GM of Ask Applications (B2C)

Will stewards our portfolio of over 100 B2C browser extensions, ranging from recipes to weather to package tracking, which are marketed in more than 200 countries. Will joined the company in 2010. Previously he served as the Director of Strategic Planning at Atari. Fun fact: Will enjoys growing ghost chili peppers on our roof deck in Yonkers.

The online environment changes rapidly—it’s an exciting space. Every day we’re presented with new opportunities to work together to find smart solutions and push the business forward. By continuing to focus on our core values—being bold, improving our user experiences, collaborating, being transparent—we’ll continue our long trajectory of success.

Tae Kim — GM of Ask Applications (B2B)

Tae leads B2B’s partnership teams, extending Ask’s market-leading browser platform to many of the world's largest hardware, software, and web publishers. Tae works out of our NYC office and has been a member of the IAC family since 2000. He previously served as Manager, FP&A at IAC. Fun fact: Tae’s a personal finance wonk and would LOVE to spend time with you optimizing your household financials.

The B2B division at Ask Apps is all about relationship-building. We are laser focused on developing custom browser solutions that empower our partners to better serve their customers and grow revenue. It’s not only about creating excellent products. We also need to have a deep understanding our partners’ specific challenges and needs. There’s nothing one-size-fits-all about our business.